Global Financial Impact: How Eric Olson is Reshaping Life Insurance Distribution

Host Peter Colis sits down with Eric Olson, the charismatic CEO of Global Financial Impact, as he recounts his remarkable transformation from a toll booth operator to the architect of a thriving life insurance empire. Eric's candid storytelling reveals the essence of entrepreneurship, highlighting the pivotal moments that propelled him forward and the decision to pioneer a new path in the life insurance world after parting ways with World Financial Group. His commitment to fostering a sense of ownership among his team is a testament to his innovative leadership, setting a new standard in an industry ripe for change.

GFI's unique approach to life insurance that champions living benefits, affirming the company's dedication to enhancing clients' lives beyond mere financial security. Building a $300 million business wasn't an overnight feat; it required unwavering trust and a focus on long-term relationships, underscored by a staggering 90% persistency rate. The conversation also spotlights GFI's groundbreaking partnership with Ethos and the impact of technology in expediting policy approvals. Emerging leaders and aspiring entrepreneurs, take note - this episode is a treasure trove of insights on building a legacy, the importance of a diverse team, and the drive required to succeed in the fast-paced world of life insurance.

A former college athlete turned millionaire entrepreneur, Eric founded GFI, a financial services company focused on client success and fair compensation. Driven by his "5 Fs" values (faith, family, finance, fitness, fun), Eric inspires and trains others to achieve financial freedom. Aiming to empower 1,000 people across North America, Eric leverages his competitive spirit and experience to help clients and build successful brokers. A dedicated family man, Eric enjoys traveling and coaching his kids' sports teams.

The What’s Your Ethos podcast is brought to you by Ethos Insurance and is hosted by Ethos’ CEO Peter Colis. In each episode, Peter sits down with some of the life insurance industry’s biggest movers and shakers. You’ll hear them talk through their biggest breakthroughs, business insights, and leadership challenges — and get to know them on a more personal level. 

Founded in 2016, Ethos is a technology company providing access to instant, accessible life insurance online. Ethos’ mission is to help millions protect their families with access to simple, affordable life insurance. The company has redesigned the application process from start to finish to ensure the customer always comes first. Ethos offers flexible coverage options, access to valuable online tools, and a team of licensed agents ready to help you through it all. Ethos always puts the customer first. 

Discussion points:

• Eric Olson - from toll booth to CEO
• Building Global Financial Impact's successful culture
• Putting the “life” in life insurance
• Leadership, team empowerment, and true ownership at GFI
• GFI's innovative approach redefines traditional life insurance perspectives
• Client satisfaction - 90% persistency rate, no cold calls
• Ethos partnership sets new standards for policy approvals, payouts
• Olson's leadership principles: conviction, morals, values, and people skills
• GFI's strategic team building - Wall Street and field expertise
• Attracting talent, a culture of success, disruption
• Eric Olson's story -  from athlete to financial services leader
• GFI aims for public offering with seasoned team onboard
• Advice for young professionals: find mentors, embrace lifelong learning

Resources:

Eric Olson LinkedIn  

Global Financial Impact  

Peter Colis LinkedIn  

Ethos Life Insurance